Getting up close and personal with your customers has never been more important than it is now. In an increasingly competitive business environment, customer bonds and close relationships can be a crucial factor in getting ahead of the competition and growing those sales.
Many businesses struggle to come up with effective ways to stay close to their customers and build those relationships. It doesn’t have to be difficult but you do need to be consistent and adopt a customer centric attitude. According to Salesforce, here are five great ways to build those bonds with your customers and help ensure their loyalty over the long term.
1. Prioritise customer experience
It’s important that your customers feel they are your priority and this will need to be demonstrated through a clear commitment to customer service at every touchpoint. Without this commitment to customer experience it’s unlikely you’ll be able to build those strong bonds.
2. Present a good image
Your brand image is the first impression you give to people. Make sure you keep it as shiny and clean as possible. Your customers are not likely to want to deal with an organisation that is known for being untrustworthy, unethical or anything else negative.
3. Create content for your customers
The right content helps your customers engage with your brand and feel connected on a deeper level. If it’s useful, funny or informative your customers will appreciate it and they are more likely to return to your business over and over again. Great content doesn’t focus on selling, it provides something of value and creates awareness about the story behind your brand.
4. Be proactive in seeking feedback
More and more customers rely on feedback before they make a decision to buy and the more positive feedback they can find, the more likely they are to purchase from you. To establish a good base of feedback, you can actively encourage your customers to leave a review or rating. This will give you a steady flow of good feedback that you can publish on your website or another digital platform.
5. Be transparent
Trust is an essential factor in any relationship and once it’s gone it’s very hard to get back again. If you want to build strong bonds with your customers you need to be honest and transparent at all times. Keep your customers informed of changes and deal with any complaints openly and honestly and you will build a reputation for integrity and trustworthiness that will stand you in good stead over the long term.
It’s well worth taking the time to build those great relationships with your customers now. As we go into the next few years we’re going to see an increase in customer centric businesses and if you can gain the hearts and minds of your customers now, you can set yourself up for greater future success.