CoTé Software & Solutions

Looking beyond platform – are your processes and people affecting your customer interactions? Part 4: Testing

Following from People and Process Parts 1, 2 and 3, in this post we’ll focus on the of key issue of TESTING. Poor processes when planning, executing and reporting on testing, let alone when expediting fixes, will also hit your bottom line by hampering your ability to move faster and execute cheaper and better.

As with earlier related people and process issues the value of comprehensive and trusted functional unit, functional integration, functional business/user acceptance, regression and performance testing cannot be understated.

When under project pressure the temptation to undertake a risk-based or sample-based approach to functional and regression testing is ever present. That is, to sacrifice comprehensive testing in favour of time and cost and, almost certainly, at the expense of quality.

In the context of customer communications where templates can produce multiple scenario-based, multi-recipient, brand-based and multi-channel outputs, that also may carry persona-based promotional messages, why run the risk of shortcutting?

After all, your communications are your most critical means of contact with your customers. Any mistake in data, content or context could cost you your customers.

We observe that testing processes, tools, outputs and reports typically sit outside core CCM solution capability – meaning that they must often be built, integrated and utilised from scratch.

The result of this discontinuity, from specification to build to testing, is:

Compounding the above we observe impacts related to review and approval of test outputs and results:

Mitigate the risks of poor testing processes: improve turnaround, avoid rework and reduce your testing effort with structured, comprehensive, fully integrated and trusted testing using virsaicTM ASSURE.