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Shift: how to use CCM communication strategies to shape customer behaviour

2 years ago in

In the always-on world of smartphones, the internet, and social media, we’re being increasingly bombarded with information and messages. Cutting through the noise to reach your customers is becoming more and more difficult. Against this backdrop, what constitutes good customer experience is also changing. Users

CCM: the secret weapon for a consistent brand experience

2 years ago in

In the face of growing communications complexity, how do you ensure a consistent brand experience? The answer is through your CCM system.

Make customer communications your competitive differentiator

2 years ago in

Companies are increasingly recognising that differentiation through products and services alone is no longer enough. As the expectations of modern consumers continue to soar, the new battleground is customer experience. According to research by Gartner, 81% of marketing leaders said that they expected to be

Aragon Research and CoTé align on Workflow and Content Automation

2 years ago in

In our blogs about people and process last year we covered a lot of ground: Sources of truth, change management, requirements management, testing and people and organisation. A common theme through those articles was workflow to sharpen process and to ensure the content in your

Gartner’s latest CCM Market Guide will definitely get you thinking!

2 years ago in

Do you have the right CCM solution and partner for your future omni-channel customer communication needs? Why do you get up in the morning? Picture this; you are the person int your organisation that owns the… content of your comms or look and feel of

Looking beyond platform – are your processes and people affecting your customer interactions? Part 5: People and Organisation

2 years ago in

Following on from People and Process Parts 1, 2, 3 and 4, in this post we’ll focus on the of key issues of PEOPLE and ORGANISATION. We observe four key areas where impediments to fluid, good practice can occur. When prudent to do so, and relevant to customer communications management processes,

Looking beyond platform – are your processes and people affecting your customer interactions? Part 4: Testing

2 years ago in

Following from People and Process Parts 1, 2 and 3, in this post we’ll focus on the of key issue of TESTING. Poor processes when planning, executing and reporting on testing, let alone when expediting fixes, will also hit your bottom line by hampering your ability

Looking beyond platform – are your processes and people affecting your customer interactions? Part 3: Requirements

2 years ago in

Following from People and Process Parts 1 and 2, in this post we’ll focus on the of key issue of POOR REQUIREMENTS GATHERING AND MANAGEMENT. This issue will also hit your bottom line by hampering your ability to move faster and execute cheaper and better. The

Looking beyond platform – are your processes and people affecting your customer interactions? Part 2: Change

2 years ago in

Following from Part 1, in this post we’ll focus on another key issue we observe. This issue will hit your bottom line by hampering your ability to move faster and execute cheaper and better: RIGID AND LONG CHANGE PROCESSES Without simplified and workflow-supported change processes

How are your insurance communications processes going?

2 years ago in

Since 2009 CoTé has been partnering with, and providing services to, leading Insurance companies. These companies have recognised four key needs: comply with all legislative and regulatory requirements and manage risk. interact and communicate far better with their policyholders, brokers, authorised representatives, claimants and parties

Looking beyond platform – are your processes and people affecting your customer interactions? Part 1: Source of truth

2 years ago in

Sound advice is fundamental when approaching how to implement or sharpen an implementation of CCM to improve your customer interactions. Our deep experience tells us that poor CCM process and inexperienced people will impact key business drivers: We focus our efforts and our solution, virsaic,

Insights

Shift: how to use CCM communication strategies to shape customer behaviour

CCM: the secret weapon for a consistent brand experience

Make customer communications your competitive differentiator

Aragon Research and CoTé align on Workflow and Content Automation

Gartner’s latest CCM Market Guide will definitely get you thinking!

Looking beyond platform – are your processes and people affecting your customer interactions? Part 5: People and Organisation

Looking beyond platform – are your processes and people affecting your customer interactions? Part 4: Testing

Looking beyond platform – are your processes and people affecting your customer interactions? Part 3: Requirements

Looking beyond platform – are your processes and people affecting your customer interactions? Part 2: Change

How are your insurance communications processes going?

Looking beyond platform – are your processes and people affecting your customer interactions? Part 1: Source of truth

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