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Shift: how to use CCM communication strategies to shape customer behaviour

In the always-on world of smartphones, the internet, and social media, we’re being increasingly bombarded with information and messages. Cutting through the noise to reach your customers is becoming more and more difficult.

Against this backdrop, what constitutes good customer experience is also changing. Users now expect content that’s personalised to their unique requirements, available on-demand, and through a multitude of channels. One-size-fits-all messaging and one-way broadcast communications are no longer effective.

But how do you do this?

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