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How to simplify the delivery channel of choice

3 weeks ago in

customer communications

Interacting with, and collecting data about, customers across different parts of your business, using a variety of tools may well be unavoidable—but it also makes it harder to understand each customer’s experience and preferences. The problem becomes bigger the more customers you acquire, unless you

Is ‘channel of choice’ a realistic promise?

4 months ago in

customer engagement

Many business leaders have probably pondered: is the path to customer loyalty really dependent on giving customers every possible option to interact with your brand? Or is the ideal of an unlimited number of inbound and outbound channels unrealistic? Some executives may decide it makes

Make customer communications your competitive differentiator

12 months ago in

customer communications

Companies are increasingly recognising that differentiation through products and services alone is no longer enough. As the expectations of modern consumers continue to soar, the new battleground is customer experience. According to research by Gartner, 81% of marketing leaders said that they expected to be

Tag: customer engagement

How to simplify the delivery channel of choice

Is ‘channel of choice’ a realistic promise?

Make customer communications your competitive differentiator

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Tag: customer engagement

Services

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